White-label field marketing for agencies
Say yes to the activation. We staff it.
Your client wants boots on the ground in five cities by next month. AFM Agency is the bench behind your team: brand ambassadors, street teams, sampling crews and event staff, run under your name.
AFM Agency is the agency side of Air Fresh Marketing. Every photo is from a program we staffed.
Programs from our case studies
- Duracell, via Elevate Sports Ventures
- Clarins
- MAC Cosmetics
- BYOMA
- Peelz California Mandarins
- Kendra Scott
- Coca-Cola
- Meijer
- Brooklyn Magazine
- Durex
- Visible
What we do
What your agency can sell with us behind you
Street teams, sampling, event staff and tours. You keep the client and the idea. We put the team on the ground.
White labelThe client sees your agency. We run the field team behind you.Learn more about white label 
What you can sellStreet teams, sampling, event staff, tours and trade show crews.Learn more about what you can sell 
Who it is forPR, experiential, media and creative agencies without a field bench.Learn more about who it is for 
ProofReal programs from our public case studies, with photos.Learn more about proof
How it works
How an agency uses us
You scope it
You keep the client, the idea and the relationship. Tell us the dates, the markets and what the team needs to do.
We staff and run it
We recruit, brief and manage the field team, and handle the day-of details so your people are not on the phone all weekend.
You look good
The team follows your brief and sends back photos and a recap you can hand to your client.
Case studies
Work in front of real brands
Real programs from our public case studies, including one we ran behind an agency. Every photo on this site comes from one of them.
Agency partnerDuracell, via Elevate Sports Ventures
F1 retail activations
Staffed for Duracell's sports marketing agency. In-store fan activations around F1 race weekends in Las Vegas and Miami, 4 race seasons.
Read the case study
Product launchClarins
Multi-market launch tour
In-store sampling at Macy's and Nordstrom, August to November 2024. 15 store events, with the core push in one September week.
Read the case study
Retail samplingMAC Cosmetics
Powder Kiss national launch
202 sampling assignments across 94 retail locations, April 25 to 27, 2019.
Read the case study
Sampling tourBYOMA
Ulta Beauty sampling tour
Sampling and street teams at Ulta Beauty in Atlanta, Chicago, Denver, Miami, New York City and Texas, September to October 2023.
Read the case study
Mobile tourPeelz California Mandarins
Grocery road tour
A branded citrus truck with lean two-person teams. 51 activations in 29 cities, November 2023 to June 2024.
Read the case study
Street teamKendra Scott
Santa Event street teams
Texas sports and retail venues across three holiday seasons. 11 documented event days, teams of 5 to 21.
Read the case study
CampusCoca-Cola
Campus and community sampling
27 activations from 2017 to 2019, from campus quads at Ohio State and UNC Chapel Hill to the Kentucky Derby.
Read the case study
Brand activationMeijer
Midwest brand activations
OSU football tailgates, University of Michigan Beach Day, Milwaukee Zoo events and Illini Frenzy, 2021 to 2022.
Read the case study
Event staffBrooklyn Magazine
Events and brand partnerships
Launch parties, cultural events and brand partnerships. 30+ events staffed, including 9 Movies in the Park screenings.
Read the case study
Have a brief that looks like one of these? Book a call with the markets and dates.
By the numbers
Real programs. Real numbers.
Numbers as published in our case studies. Tap a client to read the full write-up.
Want to hear from a past client before you pitch us in? Ask on the call and tell us the kind of program. If the client agrees, we will introduce you.
Duracell x Williams Racing retail activationWorking behind an agency
Four F1 seasons for Duracell, through its agency
Elevate Sports Ventures is Duracell's sports marketing agency. Working with them, we staffed brand ambassadors for Duracell's Williams Racing F1 partnership.
Our teams ran in-store fan activations timed to Formula 1 race weekends in Las Vegas and Miami, with branded displays and race simulator experiences.
- Race seasons, 2023 to 2026
- 4
- Programs delivered
- 5
- Markets: Las Vegas and Miami
- 2
From the field
Field teams at work
Photos from launches, sampling tours, retail activations and fan events. Tap any photo to see it larger.
What does white label mean here?
Your agency fronts the work. We run the field team behind you and keep our branding off the program unless you want it there.
Do you work with the client directly?
Not unless you ask us to. You keep the relationship. We take direction from you.
What can you staff?
Brand ambassadors, street teams, sampling crews, event and venue staff, mobile tour crews and trade show staff.
Can you cover more than one city?
Yes. We have run multi-city programs, including nationwide street team seasons and multi-market tours. Tell us the markets and we will say what we can cover.
How do we get started?
Book a call and bring the brief. If you only have a rough idea, bring that.
Get started
Have a client brief on your desk?
Book a short call, or send the brief below. Bring the dates and the cities. We reply with a yes or a no and the next step.
Send us the details
City, dates and the job are enough. We reply by email with a yes or a no and the next step.